Summary
- Riyadh Air has partnered with Saudi Arabian creative director Ashi to design its first-ever cabin crew fashion line.
- The fashion line reflects the airline’s dynamic approach, setting new standards in customer service.
- Ashi’s creations will help showcase Saudi Arabia’s luxury and innovation to the world.
Saudi Arabia’s new startup airline, Riyadh Air, has selected Ashi, founder and creative director of ASHI STUDIO to design the airline’s first-ever cabin crew fashion line. The new uniform design, which reflects the airline’s dynamic approach, will be unveiled at Haute Couture Week next month in Paris, where the airline unveiled its first livery.
First-ever cabin crew fashion line
Just over a year after its founding, Riyadh Air has chosen world-renowned Saudi Arabian fashion designer Ashi to design and create its first cabin crew uniforms. Through the groundbreaking partnership, Riyadh Air aims to combine spectacular high fashion and outstanding design with functionality ahead of its inaugural flight set for 2025.
The new fashion line will be a physical representation of cutting-edge design that reflects Riyadh Air’s unique dynamic approach. The airline also aims to set new standards in customer service and style with its digital-first mindset and relentless attention to detail. Speaking about the new uniform designs, Riyadh Air CEO Tony Douglas said,
“It is a hugely proud moment for Riyadh Air to be working with an exceptionally talented designer such as Ashi for our beautiful cabin crew fashion line. Our cabin crew personify the panache and style that Riyadh Air represents, making it imperative to partner with a like-minded innovator who not only understands Saudi Arabian culture and hospitality, but also captures the essence of our brand with a bold, visual impact.”
“The cabin crew fashion line is one of the first things our guests will see when they board our aircraft in 2025, and we are confident that Ashi’s unique designs will leave a lasting impression, ensuring the experience lives long in their memory after they have landed.”

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With Riyadh Air and Ashi’s shared focus on luxury, style, and innovation, the new fashion line will help showcase Saudi Arabia’s ingenuity and excellence to the world. Ashi will unveil the uniform design concepts and share his inspiration for the unique concepts in the French capital on June 27. However, the full uniform launch is set to take place later this year.
Partnering with a renowned fashion designer
Ashi joined the Fédération de la Haute Couture in Paris as a guest member in 2023, becoming the first couturier from the Gulf region to do so. Additionally, he was the first designer from the Gulf to be included on the BoF 500 list, the Business of Fashion’s index of people shaping the fashion industry in 2023.
Ashi has dressed superstars like Beyoncé, Penélope Cruz, Sonam Kapoor, and Zendaya. He settled in Paris after spending his early years perfecting his craft with international couture houses in the United States. Ashi’s creations, which have been worn by major celebrities, will now be part of Riyadh Air’s future. Highlighting the importance of the collaboration, Ashi said,
“It’s such an honor to collaborate with Riyadh Air to design the airline’s first-ever cabin crew fashion line. The airline will play an important role in the future of Saudi Arabia by making Riyadh one of the world’s key destinations. I am delighted to be part of a project so significant for our nation. It’s an exciting time to be in Saudi Arabia and to witness another Saudi brand going global. I am looking forward to sharing the cabin crew fashion line with the world and to seeing the Riyadh Air team wearing my creations when it takes its maiden flight in 2025.”
Photo: Riyadh Air
The cabin crew uniform will follow the same design as Riyadh Air’s bold dual livery. The airline revealed its first lavender-inspired livery in June 2023 at the Paris Air Show. About five months later, it revealed its second livery, which is predominantly white. The airline is set to commence operations in 2025 and plans to connect Riyadh to over 100 destinations by 2030.
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