For nearly a century, Hawaiian Airlines has been flying travelers to paradise, capturing the hearts of adventurers, honeymooners, and locals alike. This year, the airline celebrates its 95th anniversary with a special collaboration with the ALOHA Collection—a line of bags and accessories inspired by the unique beauty and history of Hawaii.
Available both online and in select Hawaiian retail locations, this commemorative collection of travel-ready gear is the ultimate way for fans to show their love for the islands and take a bit of that Aloha spirit wherever they go.
A Heritage-Inspired Collection
This 11-piece collection blends ALOHA Collection’s iconic splash-proof design with vintage motifs that nod to the airline’s colorful past.
At the heart of this collection is the exclusive Flight Bag, a piece designed to honor the airline’s beloved Pualani figure, which first appeared in the 1970s.
Photo: Courtesy of ALOHA Collection / Hawaiian Airlines
Crafted from ALOHA’s signature “KEEP IT LIGHT Nylon,” the bag is durable yet ultra-lightweight—ideal for exploring cities or hopping between islands.
“This colorful collaboration is the perfect opportunity for our guests and ALOHA Collection fans to join our anniversary celebration,” said Alisa Onishi, senior director of brand and community at Hawaiian Airlines. “With beautiful accessories that show their love for our brand, from island-hopping at 25,000 feet to beachfront shopping in Waikīkī.”
Designed for Travel, Inspired by Hawaii
Each piece in the collection echoes ALOHA Collection’s beach-friendly spirit and Hawaiian Airlines’ heritage, with items available from $20 to $74.
Highlights include the versatile Small Pouch in Puakolu and Vintage Hawaiian, perfect for stowing a wet bikini or small essentials. The Le Tour crossbody combines form and function with an interchangeable strap, while the Backpack in Scenic Route is crafted for durability with a padded laptop sleeve and a trolley sleeve to attach to rolling luggage easily.
Photo: Courtesy of ALOHA Collection / Hawaiian Airlines
For travelers looking to keep essentials close, the Hip Pack in Scenic Route is the ideal hands-free bag, easily wearable as a hip pack or crossbody, while the spacious Day Tripper in Lei Pualani ensures all-day protection against splashes and weather, making it the perfect choice for beach outings and casual getaways alike.
ALOHA Collection’s Rise from Surf to Global Style
Founded by surfer and flight attendant Rachael Leinaʻala and Kauaʻi native Heather Aiu, the ALOHA Collection started with a single waterproof bag and a vision to combine travel and Hawaiian culture.
Photo: Courtesy of ALOHA Collection / Hawaiian Airlines
Today, the California-based brand has become a global favorite for on-the-go, weatherproof accessories. This collaboration with Hawaiian Airlines is a fitting tribute to the brand’s roots and its founders’ shared passion for travel and adventure.
Where to Find the Collection
The Hawaiian Airlines x ALOHA Collection 95th Anniversary Collection is available at the ALOHA Collection’s Ala Moana store in Honolulu, DFS Waikīkī, DFS Daniel K. Inouye International Airport, and online at Aloha-Collection.com.
Due to high demand, many items have already sold out on the collection’s website, highlighting the product’s growing popularity among travelers eager to carry a piece of Hawaiian heritage.
Photo: Courtesy of Alaska Airlines
This fanfare is also a testament to the deep loyalty surrounding Hawaiian Airlines—a sentiment that remains strong despite the recent merger with Alaska Airlines.
Customers can rest easy knowing that Alaska Airlines has chosen to keep the brands separate, maintaining Hawaiian Airlines’ distinct identity and cherished legacy.
For fans, this decision allows the airline to continue celebrating and honoring Hawaii’s history and traditions while Alaska Airlines brings its own West Coast flair to the partnership.
From essentials to accessories, this collection lets travelers carry a bit of the islands’ spirit while preserving the unique heritage and charm of Hawaiian Airlines.