The system operates via Apple’s iOS 18.2 software update, which permits the secure transmission of location data between passengers and airline staff. Passengers can submit delayed baggage reports through United’s mobile application, incorporating a Share Item Location link generated by Apple’s Find My application.
Harnessing real-time location data
The implementation forms part of United’s operational technology programme, which has deployed 120,000 Apple devices across its network. Already, United reports that 99% of passenger bags reach their destination on the same flight as their owner.
David Kinzelman, United’s Chief Customer Officer, explains: “For years, every customer has been able to track the journey of their bag through the United app as it is scanned on and off the plane, and previously, they didn’t have a way to directly share their AirTag information with our baggage team.”