Martha Stewart Gushes Over United Airlines

a woman holding a glass of water

Martha Stewart, the American businesswoman, author, and TV personality, has a new gig: promoting United Airlines.

Martha Stewart Promotes United Airlines On Instagram

A seasonably late video talking about much she enjoys flying United Airlines and wishing all of us a happy new year was cross-posted yesterday on Stewart’s Instagram page as well as United’s page. The video, narrated by Stewart, talks about the ease she has when flying United out of Newark, pointing out the convenient baggage drop, priority security, and Polaris Lounge.

“Getting to your next vacation spot should be as relaxing as the trip itself.”

Per Stewart, the Polaris Lounge “is very beautiful, actually, and very calming. And you know, I love the privacy of these comfy little nooks, right near the food and drink. There’s an elegant buffet. There’s breakfast, light bites, shrimp risotto. Wow! And there’s the Polaris Signature burger. Very nice! Quiet rooms are so peaceful. And if you’re on a long trip or if you just want to freshen up, there are shower suites. What a great convenience.”

You can read my review of United’s Newark Polaris Lounge here.


> Read More: United Polaris Lounge Newark (EWR)


I’m not big on celebrity endorsements, but I do like Martha Stewart: my mother loved her weekly program in the 90s and as a kid, I often watched it with her and also grew to like her. If she’s trying to attract my mom’s demographic to travel on United, that’s probably money better spent than trying to appeal to millennials with TikTok stars and other questionable social media influencers…

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