WorldACD Market Data, a provider of air cargo market data and insights, announced the signing of a memorandum of understanding (MoU) with Suparna Airlines.

WorldACD will provide Suparna Airlines with in-depth air cargo data and analytics to support the airline’s commercial decision-making processes and strategic initiatives, as per an official release from WorldACD.

“We are very excited to partner with Suparna Airlines,” says Ken de Witt Hamer, CEO, WorldACD Market Data. “This partnership will not only provide Suparna Airlines with valuable market intelligence but the participation of another airline from China will also further enrich our air cargo database to the benefit of all our customers.”

Lin Wei, General Manager – Cargo, Suparna Airlines adds: “Partnering with WorldACD Market Data will provide us with crucial insights that will drive our strategic & commercial planning and decision making. We look forward to joining the large group of airlines that participate in WorldACD, so we can start using market data to further expand our international air cargo business”.

The cooperation will enable Suparna Airlines to gain a deeper insight into market size & share and rates, trends, customer opportunities and competitive dynamics, thereby optimising the commercial performance and enhancing its market position, the release added.

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