It’s the end of an era at Southwest Airlines.

After more than 50 years, the airline is getting rid of its open seating policy.

In a press release Thursday, the Dallas-based airline acknowledged “preferences have evolved with more customers taking longer flights where a seat assignment is preferred.” The airline hopes moving to assigned seats and revamping its boarding process will broaden Southwest’s appeal to both new and existing customers, four out of five whom prefer assigned seats, according to the airline, which did not give an exact date for the switch.

Assigned seating is just one of several major operational changes in store. Southwest also plans to introduce premium seating options on all flights and red-eye flights.

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