Thai Airways has revealed it will reintroduce a premium economy cabin as part of its growth plans as the carrier looks to exit its restructuring program in 2025. Alongside bringing back a refreshed mid-class product, the company’s plans also included offering passengers an updated business class offering and introducing new fuel-efficient aircraft with a view to sustained profitability.  

The airline will be bringing back a premium economy offering in response to what it describes as “the growing demand for affordable yet comfortable air travel.” The carrier previously offered premium economy on a select number of its Boeing 777-300ERs and previously operated Airbus A340-600s which have now left the fleet. The carrier also harbored plans to roll out the product on its now-withdrawn A380s.  

However, the product was dropped as part of a previous restructuring program to turn around growing losses at the airline. The strategy to bring premium economy back comes at a time when many international airlines are either introducing their own incarnations of the genre or are updating their existing premium economy offerings.  

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