Global tech giant IBM and airline revenue management platform FLYR have completed a deal to partner on transitioning customers to a future of modern retailing.

The partners say they will work together to “create a pathway for airline clients from legacy systems to the modern, interconnected and dynamic experiences that customers now demand”.

FLYR added that combining its retailing technologies with IBM’s “world-class transition and systems integration” will enable airlines to allow customers to personalise their experience by allowing them to make all their travel purchases in one order.

Dee Waddell, global industry leader, consumer, travel and transportation industries at IBM Consulting, said:

“The airline industry is shifting toward a retail-oriented model, using an order-based platform that mirrors the flexibility of top e-commerce companies. Partnering with FLYR, we’re helping airlines lead this transformation.

“FLYR’s innovative platform, paired with IBM Consulting’s expertise, enables a seamless retail experience for travellers, modernizing airline infrastructure, improving efficiency, and unlocking new revenue opportunities.”

Alex Mans, chief executive of FLYR added: “Combining IBM Consulting’s proven and deep expertise in helping airlines evolve with FLYR’s open and modular technology foundation for airline retailing, we unlock fast-paced innovation for our airline customers.

“As we continue to help airlines adopt modern digital retailing solutions, it is important that we integrate fully with the vast technology ecosystem that supports an airline.”

For airlines that work with FLYR and IBM will be offered the following key benefits:

  • Transition Management Expertise: Leveraging IBM’s vast experience in orchestrating complex system transitions alongside FLYR’s cutting-edge retailing technology, airlines can smoothly transition from outdated legacy systems to an advanced Offer and Order Management System (OOMS) and Digital Customer Experience without disrupting operations.
  • Flexible and Scalable Solutions: Bringing together IBM’s deep technology integration capabilities and FLYR’s open and modular approach to introducing new technology, we can provide airlines with solutions that scale and adapt to evolving customer expectations at whatever pace an airline desires.
  • Comprehensive System Integration: As an experienced systems integrator, IBM Consulting can ensure alignment and coordination among multiple vendors, with FLYR technology powering the software orchestration between them.

FLYR added: “By bridging legacy systems with modern solutions through FLYR’s retailing technology and IBM’s expertise in systems integration, airlines clients can more smoothly transition to a future where customer expectations are finally exceeded.

“This collaboration empowers airlines to maintain operational continuity, enhance the traveller experience, and achieve sustainable growth while practically accelerating their digital transformation.”

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