Brussels Airlines and Tomorrowland previously on April 25 presented ‘Amare’, the newest Belgian Icon, which represents unity for people all over the world. The brand-new and specially painted Airbus A320neo’s livery also features augmented reality.
Both partners also ramp up efforts to make the Tomorrowland flights more sustainable. Amare will not only bring the festivalgoers to Tomorrowland but will be operating commercial flights as from April 26, 2024. The airliner is pictured departing from Palma de Mallorca.
United since 2012
Brussels Airlines has announced its extension of partnership with Tomorrowland until 2028. Since 2012, the Belgian airline has proudly collaborated with Tomorrowland, bringing tens of thousands of festivalgoers to Belgium every summer. This partnership is built on shared values, including a passion for exploring the world, connecting cultures, and a commitment to environmental sustainability. This summer almost 47.000 festivalgoers will travel to Tomorrowland Belgium via the unique Global Journey travel packages, offering an all-inclusive experience with transportation (flight, bus, train), accommodation (DreamVille, B&B, hotel) and festival tickets. Roughly 14.500 festivalgoers booked a Global Journey package with flight. Approximately 165 different flights from around the world will take place over the two weekends.
Amare travels the world
Amare embodies some of Tomorrowland’s core values, including love, friendship, and unity. Amare comes to life during ‘Adscendo’, both in the book and on the stages, but also plays a significant role in Tomorrowland’s future fiction novels. In the Tomorrowland Universe, Amare is the only one able to travel through different Tomorrowland worlds via Paperworld, the magical parallel spectrum that connects the different worlds.
From this line of thought, Amare was visualized as if the mythical bird was traveling through the ‘spectrum of space’ by having him fade out towards the back. This also conveys a stronger sense of motion and makes the aircraft even more dynamic. The new design also exudes a tremendous power in magic through energy lines and particles that are in the direction of motion, this to further emphasize that Amare is a magical being that is constantly in motion with the purpose of bringing people together.
Augmented Reality
Amare is the first aircraft to feature augmented reality in its livery as the creature comes to life when scanned through specific social media channels such as Instagram and TikTok. This feature provides the People of Tomorrow a first augmented storytelling behind the world-famous and mythical bird Amare, which symbolizes unity and transcending time and space.
The whole design process of the livery took about 15 months and great attention has been given to details, from the feathers of the bird to the sparkles of the fireworks transitioning into the Brussels Airlines’ logo.
The Tomorrowland experience will of course continue inside the aircraft where passengers will enjoy the impressive sound system and special mood lighting in the cabin.
Sustainable Aviation Fuel and Green Fares
Both Brussels Airlines and Tomorrowland are dedicated to reducing their environmental footprint and taking necessary steps to minimize their impact. Both partners are aware of their environmental impact and have been working to reduce it over the past few years.
The new Amare is the second brand-new A320neo having joined Brussels Airlines’ fleet in December 2023. The neo emits up to 20% less CO2 and up to 50% less noise than its predecessors. The new Amare is thus a tangible example of how Brussels Airlines and Tomorrowland are aiming to reduce their ecological impact.
Furthermore, all Global Journey Packages Brussels Airlines and Tomorrowland sell together will from now on be Green Fares, which compensate the flight emissions with Sustainable Aviation Fuel (20%) and thanks to the investment into qualitative CO2-reducing programmes (80%).
Tomorrowland is a global platform for electronic music lovers, offering festivals, events, podcasts, and more.
Tomorrowland Belgium will be held on July 19-21 and July 26-28, 2024.
Copyright Photo: Brussels Airlines Airbus A320-251N WL OO-SBB (msn 11790) (Tomorrowland) PMI (Javier Rodriguez). Image: 963194.
Brussels Airlines aircraft slide show:
