a woman in a red dress holding a microphone

It’s a phenomenon that I love, but one that is putting serious pressure on airfare from the US to Europe this summer: Americans are flocking to Europe to see Taylor Swift…and saving money doing so. It’s a win-win situation and part of Swiftonomics.

Swiftonomics Puts Upward Pressure On Airfare To Europe

We are approaching Memorial Day Weekend, the kick-off to the busy summer season, and this year stands to be even busier than ever in terms of transatlantic travel due to one person, whose name is Taylor Swift. Her  worldwide “Eras Tour” moves to Portugal this weekend where United Airlines tells Live And Let’s Fly that its demand for airfare to Lisbon has risen 25% for this weekend compared to last summer.

In July, Swift will perform in Germany and Italy, where United reports a 45% increase in demand over 2023 in flights to Munich and Milan. Why?

It’s just another example of Swiftonomics, this idea that Swift influences the economies of every city that she visits. But it makes all the more sense here:

  • Tickets to Swift concertss are absurdly expensive in the USA
  • Tickets to Swift concerts are reasonably priced in Europe
  • In some cases, the cost of airfare + hotel to Europe and the cost of a Swift ticket are LESS than simply attending a Swift concert in the USA

That last point is key: and explains a “catch-22” now available to Swifties who may not even be regular travelers. Why not combine a Swift concert with a European vacation? Talk about having your cake any eating it too!


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CONCLUSION

If you’re wondering why you are having trouble finding flights to Europe this summer, you might want to blame Taylor Swift! 😉

In all seriousness, it’s going to be a rough summer for award travel. If you were hoping for last-minute tickets to Europe at “saver” rates we are already seeing the impact of this at Award Expert: seats are fewer and far between.

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