- Canada’s Bearskin Airlines emerged as the world’s most loved airline with 53.4% positive tweets
- India’s Go First was listed as the world’s most hated airline, with a 73.8% negativity rating
- Airkenya Express was the most loved airline in Kenya, ranking ninth globally with a 42% positive sentiment score
Muyela Roberto is a seasoned journalist at TUKO.co.ke, boasting over nine years of experience in the digital media landscape. He possesses extensive expertise in financial reporting and is adept at editing.
A study has published interesting findings about air travel around the world after ranking the most loved and most hated airlines in every country.
Source: Getty Images
The study by S.Money used the official Twitter handles of all the major airlines with an X (Twitter) account and collected tweets that mentioned them.
After collecting the tweets, they analysed all tweets using an AI sentiment tool to give either a positive or negative score.
The survey considered the airlines with the highest percentage of positive tweets to be the most loved and the most hated to be those with the most negative tweets.
What is the world’s most loved airline?
Canada’s Bearskin Airlines emerged as the world’s most loved airline, with 53.4% of tweets about it being positive.
What is the world’s most hated airline?
India’s Go First was listed as the world’s most hated airline, with a 73.8% negativity rating.
What is the world’s most loved airline in Kenya?
For Kenya, the study has interesting findings. Wilson Airport-based Airkenya Express, the pioneer safari airline in East Africa, was listed as the most loved with a score of 42%. Globally, it was ranked at position nine.
Airkenya Express has subsidiaries in Uganda (Aerolink) and Tanzania (Regional Air).
Most loved airlines in the world
| Rank | Most Loved | % of positive comments | Most Hated | % of negative comments |
| 1 | Bearskin Airlines, Canada | 53.4% | Go First, India | 73.8% |
| 2 | Pacific Coastal Airlines, Canada | 48.5% | Tap Air Portugal | 68.4% |
| 3 | Tap Express, Portugal | 47.8% | Jetstar Airways | 67.5% |
| 4 | Canadian North | 47.4% | WestJet, Canada | 67.4% |
| 5 | Auric Air (Tanzania) | 46.3% | Flair Airlines, Canada | 67.4% |
| 6 | Fiji Airways | 43.2% | Vueling | 64.6% |
| 7 | Tropic Air, Belize | 43.1% | Air Transat | 63.3% |
| 8 | Manta Air, Maldives | 42.3% | Spirit Airlines USA | 62.2% |
| 9 | Airkenya Express | 42.2% | Frontier Airlines, USA | 61.9% |
| 10 | Proflight bZambia | 40% | SpiceJet, India | 61.1% |
Most loved and most hated Airlines in Africa
| Country | Most Loved | Most hated |
| Kenya | Airkenya Express | Fly540 |
| Uganda | Aerolink Uganda | Uganda Airlines |
| Tanzania | Auric Air | Precision Air |
| Malawi | Ulendo AIrlink | Malawian Airlines |
| Mozambique | Linhas Aereas de Mozambique | LAM Mozambique Airlines |
| Zimbabwe | FirstJet Zimbabwe | Air Zimbabwe |
| South Africa | Airlink | FlySafari |
| Zambia | Royal Zambian Airlines | Proflight Zambia |
| Somalia | African Express Airways | Freedom Airlines |
| Sudan | Bodr Airlines | Sudan Airways |
| Nigeria | Ibom Air | Arik Air |
| Egypt | Nesma Airlines | EgyptAir |
| Algeria | Tassili Airlines | Air Algerie |
| Libya | Buraq Air | Afriqiyah Airways |
| Ghana | Africa World Airlines | Passion Air |
| Namibia | Fly Namibia | WestAir Aviation |
Methodology and sources
According to S.Money, they included major airlines from each country, but excluded charter, cargo, military, research, government, and defunct airlines.
They then pulled up to a maximum of 4000 tweets in the English language that mentioned these airlines or their Twitter handles, excluding airlines with less than 100 mentions (tweets) in total in the analysis.
An AI sentiment tool analysed the text and attributed either a positive or negative score. If a tweet had more than a 50% predicted probability of being positive, it was labelled as positive, and vice versa for negative tweets.
Disclaimer: The information provided by S.Money is solely based on public messages on Twitter, and this is not enough to conclude that the reactions on this platform are enough to be used in labelling an airline as hated or loved.
We acknowledge that other conversations are handled via email, Twitter DM, Facebook, and direct calls, among other means, aspects not accounted for in the S. Money.
Kenya Airways ranked 2nd most efficient airline
Earlier this year, Kenya Airways was ranked as Africa’s second-most efficient airline in a global on-time performance review of airlines and airports.
The latest On-Time Performance Review report by aviation analytics company Cirium revealed that the airline attained an impressive 71.86% on-time arrival rate out of 41,905 completed flights in 2023.
Source: TUKO.co.ke