Summary
- Textron Aviation offers a diverse range of aircraft solutions catering to specific niches in commercial and military markets.
- Textron eAviation, a division of Textron Aviation, focuses on designing electric aircraft, expanding their offerings.
- The company provides efficient aviation solutions for various special missions, including air ambulance and aerial survey.
Textron Aviation is the parent company of Cessna, Beechcraft, and Hawker Aircraft. Formed in March 2014 as a business unit of the conglomerate Textron, it sells Cessna and Beechcraft-branded aircraft and provides support to existing Hawker aircraft through its service centers.
In March 2014, Textron acquired Beech Holdings for $1.4 billion and combined it with its existing Cessna subsidiary to form Textron Aviation. Cessna’s CEO, Scott Ernest, became the first CEO of Textron Aviation. The company recorded low revenue in the following years due to slow sales of both commercial and military turboprop aircraft.
In 2022, Textron Aviation acquired Pipistrel, a Slovenian manufacturer, to form Textron eAviation, a new division for designing and developing electric aircraft. According to Textron Aviation,
“Textron Aviation has been inspiring the journey of flight for nine decades and continues to be the global leader by equipping customers with smart solutions for every circumstance, every mission. We are passionate advocates of aviation, providing aircraft that save time and empower people with the freedom of flight.”
Textron Aviation
Textron Aviation markets and sells a wide range of Cessna and Beechcraft aircraft, including piston-engined, turboprop, and jet aircraft. Same-category aircraft from two different brands are considered complementary rather than competitive. They each have their own market and cater to a specific niche.
Textron Aviation also produces the Beechcraft AT-6 light attack variant and the T-6 Texan II trainer aircraft. While Hawker aircraft are not produced, Textron Aviation provides parts and maintenance support to the existing Hawker fleet through its worldwide service centers. By 2015, the companies under the umbrella of Textron Aviation have delivered over a quarter million aircraft in over 170 countries, exceeding 100 million flight hours.
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Inspiring the journey of flight
Textron Aviation has some of the most popular small aircraft companies that strive to design and develop modern business and utility aircraft. From single-engine piston and turboprops to some of the most advanced business jets, Cessna and Beechcraft are among the best brands in business aviation. According to Textron Aviation,
“Textron Aviation is committed to designing and delivering the best aviation experience for our customers. Our wide range of aircraft solutions account for more than half of all general aviation flying. Regardless of your mission, we’ll find the perfect fit among our Citation business jets, Beechcraft King Air and Cessna Caravan turboprops, Beechcraft and Cessna piston engine aircraft and military trainer aircraft. All our products are backed by the industry’s most capable service network that supports customers around the world.”
Salient aviation businesses under Textron Aviation
Cessna
The well-knwn Cessna brand of aircraft consists of piston-engine aircraft, turboprops, and business jets. Cessna’s 172 Skyhawk is the world’s most produced small aircraft in history, with over 44,000 units produced. Cessna aircraft are produced for a wide range of applications, including off-road operations, adventure options, surveillance and inspection-capable aircraft. For business executives, CEssna offers the most sought-after mid-size and large business jets.
Beechcraft
Beechcraft aircraft are known for uniting operators’ workhorses and business aviation. Sleek and bold pistons paired with the internationally-known King Air brand offer a variety of aviation solutions that can be customized based on customer requirements, including for special missions.
Textron Aviation Defense
According to Textron Aviation,
“Textron Aviation Defense designs, builds and supports versatile and globally known military aircraft preferred for training and attack missions. For more than 80 years, we’ve supported the United States and its partner nations with our current, class-leading aircraft as well as former production aircraft.”
Special Missions:
Textron Aviation provides airborne solutions for a variety of applications, including commercial, military, and government missions. Textron Aviation takes pride in provide efficient solutions that enable low operating costs with optimized efficiency. Its products are used in air ambulance, ISR, utility transport, aerial survey, flight inspection, training and other special operations.
TRU Simulation:
Its TRU Simulation arm designs, develops, and maintains flight training and maintenance training devices used for a variety of commercial and military applications. From portable desktop devices to fixed-base training devices and full-motion simulators, TRU provides solutions for fixed wing and rotary wing aircraft.
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