We speak to Mehmet Bostan, Managing Director of Tailwind Airlines, about the company’s devotion to staying up to date with the latest innovations in the airline industry and the importance of a comprehensive and robust supply chain.
TAILS UP IN TURKISH AVIATION
Ever since his early high school days, Mehmet Bostan has had a keen interest in aviation, sparked by his love for RC models as a child.
Following his passion into higher education, Bostan studied aeronautical engineering at Istanbul Technical University.
After graduating, he began his career in an air taxi and fixed base operator (FBO) business as part of the technical team before being promoted to Technical Manager.
However, not long into the role, he soon realised that his skills were best suited to the airline side of the business, subsequently working as a Quality Manager for two different airline organisations.
“In 2009, I joined Tailwind Airlines (Tailwind) in the quality department and was promoted step by step to my current position of Managing Director,” Bostan introduces.
Tailwind is a Turkish carrier that has cultivated a renowned reputation for its focus on charter and scheduled flights.
Founded in 2009, the company offers a highly personalised service, flexible travel options, specialised destinations, modern aircraft and amenities, and unwavering efficiency and reliability, ensuring a more enjoyable flying experience for its passengers.
EXPANDING HORIZONS
As part of Tailwind’s recent innovations, the company has upgraded its classic aircraft to newer generations.
This has involved modernising avionics by installing state-of-the-art navigation systems and digital displays, replacing older engines with more fuel-efficient models to reduce consumption and emissions as well as enhancing passenger comfort with updated seating and in-flight entertainment.
The upgrades also include incorporating the latest safety technologies to meet current standards, improving operational efficiency with lower maintenance requirements, and ensuring compliance with current noise and emissions regulations.
“These upgrades extend the aircraft’s life, making it more efficient, safe, and comfortable while aligning with modern standards,” Bostan highlights.
Tailwind’s improvements focus on upgrading its fleet and enhancing the overall in-flight experience. The company is introducing new seating options, improved cabin amenities, and a more comfortable travel environment for passengers.
“This project will significantly improve customer satisfaction and offer a competitive edge in the market by providing a superior travel experience,” he adds.
From its internal systems to a worldwide geographical footprint, the company is expanding its destination network to underserved and emerging markets by adding more flight routes, which is vital for capturing new market opportunities and providing more travel options for customers.”
This initiative will also support growth and help the airline establish a stronger presence in diverse regions.
At the same time, Tailwind is upgrading its customer service technologies and redesigning its airport lounges for better comfort and convenience.
“Improving the customer experience is key to building brand loyalty and enhancing overall satisfaction. This project focuses on delivering a superior travel experience from booking to arrival,” affirms Bostan.
Elsewhere, the company has also recently introduced top-level safety protocols, upgrading security screening processes and incorporating the latest technologies in aircraft management and operations.
Ensuring the highest standards of safety and security are fundamental to maintaining passenger trust, regulatory compliance, operational integrity, and customer confidence.
“These projects collectively represent Tailwind’s commitment to modernisation, customer satisfaction, environmental responsibility, and operational excellence,” outlines Bostan.
A TRUSTED SUPPLY CHAIN
Tailwind, like any airline, relies heavily on a complex and interconnected supply chain, with the success of the company deeply rooted in how well these operations are managed.
“The airline industry is highly sensitive to disruptions. Delays in supply chain operations, whether in fuel delivery, spare parts, or catering, can have a ripple effect throughout the business,” notes Bostan.
Indeed, suppliers and partners often bring innovation to the table. For example, Tailwind’s technology vendors can provide new solutions to streamline operations, whilst fuel suppliers might offer more sustainable fuel solutions.
Thus, a collaborative approach with partners allows the company to adapt quickly to industry changes and stay competitive.
The procurement of aircraft is a major supply chain component that involves long-term relationships with manufacturers such as Boeing.
Beyond purchasing, maintaining the fleet is critical for safety and efficiency, which requires a robust supply chain for parts, equipment, and repair services. Therefore, partnerships with original equipment manufacturers (OEMs) and maintenance, repair, and overhaul (MRO) providers are crucial.
Moreover, Tailwind relies heavily on technology for the smooth running of its operations, from booking systems and check-in software to customer service platforms and operational management tools, making its technology partners integral.
Meanwhile, fuel is one of the largest variable costs for the company, since securing reliable fuel supplies at competitive prices is vital to managing operational costs. This involves partnerships with fuel suppliers strategically located near operating hubs.
Elsewhere, the in-flight customer experience, including food, beverages, and amenities, is a key part of the airline’s service offering, with reliable suppliers and catering companies ensuring the quality and timely delivery of these services.
Building strong relationships with these partners guarantees that Tailwind can maintain a high standard of customer service.
“The passenger experience is influenced by several external partners, from the quality of in-flight meals to the cleanliness of the cabin. Reliable partners contribute directly to the consistency and quality of the service that Tailwind offers to its customers,” explains Bostan.
On top of this, ground handling services, including baggage handling, aircraft servicing, and logistics, are crucial to on-time performance.
Accordingly, effective coordination with logistics providers, ground service companies, and airport authorities ensures that aircraft can be turned around quickly and efficiently.
Additionally, in times of crisis, such as the COVID-19 pandemic or extreme weather events, having strong cooperative relationships with suppliers can make a real difference.
As such, partners willing to be flexible and responsible during challenging times help Tailwind maintain operations and recover quickly.
“The complexity and scale of airline operations require collaboration and trust across the supply chain. By fostering strong, strategic partnerships, the company can optimise its operations, manage costs, and deliver a high-quality experience to its passengers,” Bostan adds.an optimise its operations, manage costs, and deliver a high-quality experience to its passengers,” Bostan adds.
“By fostering strong, strategic partnerships, the company can optimise its operations, manage costs, and deliver a high-quality experience to its passengers”
Mehmet Bostan, Managing Director, Tailwind Airlines
COMMITTED TO AVIATION PROFESSIONALISM
Tailwind recognises that its success is not just measured by financial performance but also by the positive impact it has on society and the environment.
Through a combination of corporate social responsibility (CSR) initiatives and environmental, social, and governance (ESG) practices, the airline is committed to making a difference in the communities it serves whilst also leading the way in promoting sustainability in the aviation industry.
Indeed, the company is implementing various green practices such as reducing single-use plastics on board flights, optimising routes to lower fuel consumption, and investing in carbon offset programmes.
“By integrating these values into the business strategy, Tailwind is working to create a better future for its passengers, employees, and the planet,” enthuses Bostan.
Moreover, the company understands that the success of the airline is directly linked to the success and well-being of its 350 members of staff.
Tailwind therefore focuses on empowerment, recognition, and creating a positive work environment in order to ensure that employees feel valued, motivated, and equipped to contribute their best work.
“Empowered employees not only lead to smoother operations but also deliver a better experience for passengers, reinforcing the airline’s commitment to excellence,” comments Bostan.
Tailwind is looking ahead towards a clear vision of growth, sustainability, and innovation. By focusing on expanding its route network, modernising its fleet, enhancing the customer experience, and strengthening its commitment to sustainability, the airline is positioning itself for long-term success.
Additionally, through strategic partnerships and a focus on employee development, Tailwind aims to maintain its competitive edge while having a positive impact on the communities it serves.
“The year is set to be a transformative one, with specific targets designed to elevate the airline’s performance and reach new heights in the aviation industry,” Bostan concludes.
