In a shift that heralds a significant change for its customers, Southwest Airlines is set to roll out an assigned seating model in 2026. This pivot away from their long-tenured open seating arrangement aligns with the preferences expressed by both its own travelers and those choosing other airlines, as conveyed in a recent news release. Citing feedback, Southwest indicated that 80% of its passengers and 86% of travelers who fly with other airlines prefer the order that assigned seating promises, particularly for lengthy journeys, according to News3LV.

After revealing plans during an investor day briefing to commence what they’ve dubbed the “Even Better” transformational plan, ticket sales featuring the upcoming assigned seats will start in the latter half of 2025, according to an announcement Southwest made. The updated policy, while shaking up the company’s traditional boarding procedure, will maintain the position numbers to guide the boarding process.

“We’re now ushering in a new era at Southwest, moving swiftly and deliberately to transform the Company by elevating the Customer Experience, improving financial performance, and driving sustainable Shareholder value,” Southwest President and CEO Bob Jordan told News 3 Las Vegas. The Dallas-based carrier also plans to initiate redeye flights beginning in February next year. Even as they move to revamp the seating arrangements, Southwest maintains its bags fly free policy, a standing Southwest hallmark that, even considering weight and size limits, allows for any passenger to check two bags without an additional fee.

Strengthening its presence in key markets, the airline considers Las Vegas a significant focus city, where they service up to 277 departures daily to 70 cities. Southwest utilizes 21 gates at Harry Reid International Airport, highlighting the strategic importance of the region to their operations. More details on the impact of these changes and the assigned seating program’s rollout can be found in recent coverage by the Las Vegas Review-Journal.

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