Dubai-based mega carrier Emirates has announced a collaboration with Danish object developer Copenhagen Design through which the partners have unveiled an exclusive collection of everyday items inspired by the signature gold hue of Emirates’ iconic fleet branding and logo calligraphy.
The distinctive ‘Emirates Pantone by Copenhagen Design’ collection features a range of items which includes keychains made of durable nylon with a special loop design, an easy-to-stow folding umbrella; a cotton tote bag, a hard-cover lined notebook with a built-in bookmark and ruler, and a handmade mug. Each of the collectible items incorporates Emirates’ iconic gold coloring, complete with Pantone’s signature color chip.
Copenhagen Design is a Danish company that designs, develops, and produces premium products under the license of PANTONE LLC, within home, office, and lifestyle products. The company is the only licensee that produces with the original color chip code, which is an exact match to the professional PANTONE color system. Copenhagen Design sells to premium retailers, museum stores, and department stores in more than 50 countries around the world
According to a statement issued by the airline, each of the items is “meticulously created by Copenhagen Design and produced from high-quality durable materials that reflect Emirates’ premium brand identity and luxurious proposition.“ Each of the collectibles is available to purchase via the Emirates Official Store website.
“As Emirates approaches its fourth decade of operations, this collaboration celebrates the airline’s remarkable journey from humble beginnings to a global leader in aviation with an extensive footprint across six continents,” adds the statement.
Emirates’ brand logo is known and recognized worldwide and is displayed on every one of the carrier’s 265 aircraft which are seen at 148 airports in 80 countries. Additionally, the airline’s wide-ranging sponsorship portfolio provides the airline with high-visibility branding at many of the world’s biggest sports events, tournaments, and facilities, as well as at many cultural events.
The airline’s iconic logo and distinct gold coloring were first conceived by design house Negus & Negus in 1985 before Emirates was fully established. “While other brand elements have evolved, the airline has stayed true to its signature red and gold color and the elegant Emirates logo created from Arabic calligraphy remains untouched,” concludes the carrier.