Singapore Airlines – a Headline Partner of FTE APEX Asia Expo, taking place in Singapore on 19-20 November 2024 – is investing S$1.1 billion in a multi-year programme to install its all-new long-haul cabin products across 41 Airbus A350-900 long-haul and ultra-long-range (ULR) aircraft, redefining the premium travel experience on its network.
The Airline will introduce a luxurious First Class cabin in its seven A350-900ULR aircraft. Designed with increasingly discerning travellers in mind, these plush First Class seats promise to deliver an unparalleled inflight experience.
Business Class customers can look forward to an elevated travel experience with Singapore Airlines’ upcoming Business Class seats, featuring innovative designs that will offer even greater levels of privacy, comfort, and convenience in all 41 aircraft.
These A350-900 First Class and Business Class products are designed from the ground up, with a spacious layout and ergonomic elements that cater to every customer’s needs. These are the same seat designs that will feature on the airline’s upcoming Boeing 777-9 aircraft.
Premium Economy and Economy Class cabins will also be refreshed to enhance the travel experience for customers.
Complementing the cabin products, the next version of Singapore Airlines’ KrisWorld inflight entertainment (IFE) system will offer greater personalisation and an extensive range of lifestyle options across all cabin classes. First Class and Business Class seats will also feature new inflight entertainment screens.
“Over the past six years, we have extensively engaged customers and stakeholders in the design of our next-generation long-haul cabin products, anticipating their evolving preferences and expectations down to the finest detail,” said Mr Goh Choon Phong, Chief Executive Officer, Singapore Airlines. “The new First Class and Business Class seat designs will incorporate thoughtful elements that push the boundaries of comfort, luxury, and modernity, allowing our customers to relax or work effortlessly onboard. Premium Economy Class and Economy Class customers can also look forward to refreshed cabin interiors that enhance their travel experience. The S$1.1 billion investment in retrofitting our 41 A350 aircraft reaffirms Singapore Airlines’ unwavering commitment to delivering an exceptional travel experience. The introduction of these next-generation seats and KrisWorld system, together with the world-renowned warm and attentive service of our cabin crew, will set new standards in innovation, customer experience, and service excellence.”