The award was presented to Gulf Air Group Chief Executive Officer effrey Goh by the Airline Passenger Experience Association (APEX), during the Future Travel Experience event held in Singapore from November 18-20, 2024.
Goh said: “This award is a testament to the transformation journey of Gulf Air. The airline is very focused on its network connectivity proposition and delivering excellent customer experience. It is a continuous effort of improvement but this recognition by the Airline Passenger Experience Association is an important confirmation of the work that the team at Gulf Air is doing to improve customer service. Above all, we thank our customers for their vote of confidence in the airline and for their loyalty.”
APEX Group CEO Dr. Joe Leader added: “Gulf Air has earned the prestigious 2025 APEX Five Star recognition, thanks to its continued efforts to enhance the passenger experience while showcasing the warmth of Bahraini hospitality. With new fleet additions, including state-of-the-art Boeing 787-9 Dreamliners, Gulf Air has transformed its premium cabins to rival global first-class standards. The introduction of services like ‘Choose Your Cuisine’ for personalised inflight dining and significant strides in sustainability further elevate Gulf Air’s standing as one of the leading airlines in the region. Gulf Air’s focus on modern comfort and cultural authenticity firmly secures its place among APEX Five Star airlines.”