Langham Hospitality Group’s Brilliant program now offers points-to-miles conversions with Cathay Pacific, Singapore Airlines, Air China, and China Eastern.
HONG KONG – Brilliant by Langham (Brilliant), the loyalty and experiences platform of Langham Hospitality Group (LHG) unveiled the ‘Have a Brilliant Flight‘ points-to-miles conversion program. In collaboration with four major airlines, Cathay Pacific, Singapore Airlines, Air China, and China Eastern Airlines, this program will provide the esteemed members of Brilliant with an enhanced travel experience by allowing them to convert their accumulated membership points to airline miles for any of the four prestigious carriers. Since the launch of Brilliant early this year, members have been able to experience personalized and captivating journeys across 33 participating hotels under LHG’s renowned brands, and this new program empowers members to enjoy even more through external rewards.
Mr. Lawrence Ng, Senior Vice President of Sales & Marketing at LHG, commented, “We are thrilled to introduce this benefit for our valued Brilliant members, empowering them to elevate their rewards and add a new level of brilliance to their journeys. This key milestone marks our commitment to enriching member experiences through airline partnerships with four leading airlines that represent the world’s three major airline alliances, Oneworld, SkyTeam, and Star Alliance, we are offering our members unprecedented flexibility and choice in how they utilize their points. Together, we’re creating a more rewarding travel experience that truly shines!”
Designed as a rewards system for loyal customers, Brilliant aims to recognize every guest who creates cherished memories at the group’s renowned hotels, spa and dining venues. Guests can sign up for Brilliant for free and earn award points for their stays and use of amenities. Brilliant offers bespoke experiential offerings based on members’ preferences, member-only room rates and more, allowing them to further boost benefits by rising up through membership tiers.
With the launch of the ‘Have a Brilliant Flight’ program, members can now also convert their points to airline miles, based on their frequent flyer program of choice. With the aim to turn all travel into treasured memories, Brilliant’s process of converting points to miles is designed to be simple and user-friendly. Members simply need to log in to Brilliant’s official website, navigate to the ‘my Brilliant dashboard’ page, click the ‘Transfer Points to Airline Miles’ button to select their preferred choice from the four airlines, and enter the number of points they wish to convert and submit the conversion form to complete the transaction securely.
Exclusive Bonus Miles for Year-End Travel and Beyond
To celebrate the launch of the ‘Have a Brilliant Flight’ program, LHG is introducing a limited-time ‘Bonus Miles’ offer for members to earn extra miles. Members who carry out their points-to-miles conversion for the first time during the promotional period will automatically receive an extra reward of up to 1,000 miles, based on their airline of choice. Rewards are limited, with each airline offering a quota of 2,000 spots for Brilliant members, available on a first-come, first-served basis. This offer will enrich future travels for all and is available from 15 November 2024 to 31 January 2025.
Additionally, LHG is hosting a unique social media story-sharing campaign, with up to 1,000,000 miles for grabs. From 15 November to 15 December 2024, members are invited to share their most memorable travel experiences on Facebook and Instagram, and the ten members with the most creative and engaging stories will each win Brilliant membership points as rewards, which they can convert into up to 100,000 miles depending on the airline of their choice.
George is the News Feed Manager, Content Creator, and Social Media Manager at the TravelDailyNews network of online newspapers. At the same time, he is completing his studies in the Department of Business Administration at the Athens University of Economics and Business.