Livery of the Week: Frontier Airlines

Editor’s Note: AirlineGeeks is proud to present our ‘Livery of the Week’ series. Every Friday, a team member will share an airline livery, which can be from the past, present, or even a special scheme. Some airline liveries are works of art. The complexity associated with painting around critical flight components and the added weight requires outside-the-box thinking from designers. The average airliner can cost upwards of $200,000 to repaint, creating a separate aircraft repainting industry as a result. 

Have an idea for a livery that we should highlight? Drop us a line. 

Frontier Airlines’ distinctive livery, featuring animal designs on the tails of its aircraft, has become a hallmark of the carrier’s brand identity. Introduced in the mid-1990s, this unique approach to aircraft painting has captured the attention of aviation enthusiasts and the general public alike.

Each aircraft showcases a different animal, often representing a specific region or species. The animal designs are typically large and colorful, making Frontier’s fleet easily recognizable.

This livery strategy has helped the airline establish a strong brand presence.

A Frontier Airbus A321neo (Photo: AirlineGeeks | William Derrickson)

Beyond its aesthetic appeal, the animal-themed livery has also played a significant role in the airline’s marketing efforts. The airline has incorporated the animal designs into advertising campaigns, merchandise, and social media initiatives.

Even as the carrier has updated its livery a few times over the last several years, the hallmark animal-themed tails have remained. The airline debuted its last paint scheme in 2014.

Looking for a new airplane model? Head over to our friends at the Midwest Model Store for a wide selection of airlines and liveries.

Ryan founded AirlineGeeks.com back in February 2013 and has amassed considerable experience in the aviation sector. His work has been featured in several publications and news outlets, including CNN, WJLA, CNET, and Business Insider. During his time in the industry, he’s worked in roles pertaining to airport/airline operations while holding a B.S. in Air Transportation Management from Arizona State University along with an MBA. Ryan has experience in several facets of the industry from behind the yoke of a Cessna 172 to interviewing airline industry executives. Ryan works for AirlineGeeks’ owner FLYING Media, spearheading coverage in the commercial aviation space.

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