BA has introduced its new loyalty program that will replace the British Airways Executive Club and offer customers new ways to earn points.  

In the major revamp announced on December 30, 2024, the new loyalty program will be renamed the ‘The British Airways Club’ with members able to earn ‘Tier Points’ on co-brand credit cards and when paying for extras such as seat selection and additional baggage. 

The British Airways Club will commence from April 1, 2025, with a new Tier Point system that breaks from the traditions of the British Airways Executive Club

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