Brussels Airlines has launched a new publicity campaign to highlight to customers the keystones of its Belgian DNA. The campaign, with the title of ‘A little piece of Belgium in the Air’, has been launched not only to provide a platform for the Brussels-based carrier to underline its Belgian credentials but to also showcase the carrier’s home country of Belgium as well as the airline’s high-quality products and passenger experience.

According to a statement issued by Brussels Airlines, through the campaign, the airline wants to let passengers know that the company “speaks their language,” both literally and figuratively. Not only does the airline “understand what is important to travelers [such as] sitting together onboard, hand luggage always included and responsive customer relations,” but also that its multilingual cabin crew also speaks French, Dutch, English, and many more languages besides – all characteristics that the airline hopes will set it aside from its competition.

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“Speaking your language is more than just words,” commented Michel Moriaux, Head of Marketing at Brussels Airlines. “When people think of Belgium and a Belgian airline, they might immediately think of beer and chocolates. And yes, we do have those on board. But being Belgian is much more than those clichés.”

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