Discussions about gender diversity in aviation have been ongoing for six years, but they are now gaining critical momentum. Launched in 2019, the International Air Transport Association’s (IATA) ’25 by 2025′ initiative has shifted the focus from talk to action. As the target year arrives, the question remains: will 2025 see industry-wide changes to the job market, as predicted?

IATA’s voluntary initiative began six years ago, calling for member organizations to increase female representation in senior roles or areas where women have been historically underrepresented. The goal – to achieve a minimum 25% representation or a 25% improvement from current levels by 2025. Abdelmagid Bouzougarh, CEO of Aerviva, an international aviation recruitment consultancy, says that in those six years there has been significant push made, albeit, as the data shows, somewhat unevenly spread.

“While for some gender diversity might’ve been just a box to tick, it holds much more value all across the board – it’s has become a business imperative,” highlighted Bouzougarh. “It has challenged us, as an industry, to rethink our strategies, embrace fresh perspectives, and ultimately, strengthen the industry’s resilience. It’s a clear signal that change is both necessary and achievable, though it took almost six years to gain a good momentum.”

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