Airline Amenity kits
are one of the most beloved perks of the premium travel experience. Typically containing a range of toiletries and comfort essentials, the amenity bags themselves are also a major part of the kit, giving passengers something useful to keep in the long-term.
Many amenity kits are treated like collector items, particularly if they were designed in collaboration with a well-known brand. For example, Dubai-based carrier Emirates has teamed up with luxury brand Bulgari, as has British Airways with The White Company, among plenty of other high-profile airline-designer partnerships over the years.
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History: How & Why Airline Amenity Kits Have Changed Over The Years
From the humble cotton balls of the 1930s to the opulent brand partnerships of today, discover how these kits have evolved and what spurred changes.
So what about American Airlines
and JetBlue
? The two US-based airlines both offer well-regarded premium cabins – American has its Flagship First, Business and Premium Economy cabins, while JetBlue has its Mint product, and both carriers provide their premium-paying passengers with amenity kits. So which airline offers the better amenity kit?
American Airlines amenity kit
The world’s largest airline by passengers carried, American Airlines has a well-established premium product consisting of Flagship First, Flagship Business and Premium Economy. While its first class product is on the way out, the airline offers extensive premium cabin capacity with its business product available across its entire fleet, and premium economy offered on its widebodies.
Photo: American Airlines
Last year, American launched its first-ever rotating amenity kit collection, mixing up what exactly passengers would be receiving in their onboard amenity kits. The carrier partnered with multiple brands and smaller boutiques to refresh its amenity offerings, as well as offer new bedding options for premium customers.
According to the airline, its rotating amenity kits will feature “diverse designers and brands, sustainably sourced materials and causes important to American and its customers.”
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American Airlines Super Diamond Vs Concept D Vs Ascent Business Class Seats
American Airlines long-haul planes have different business class seats, and some passengers prefer one over the other. The fully customized ‘Concept D’ business class seat, by Safran (formerly Zodiac Aerospace), has a forward-aft facing 1-2-1 configuration. It’s a comfortable 20″-wide seat that converts to a 78″ long fully flat bed. The in-flight entertainment screen has a 15.4″ HD touchscreen display, and seats have 110-volt universal AC and 5-volt USB-A sockets. Forward-facing seats have a padded armrest on the aisle side of the seat, but the rear-facing seats lack this feature.
The airline has installed these seats on some of its Boeing 777-200ER and 787–8 planes. One passenger complaint is that if the passenger in the neighboring bed moves around a lot, the vibrations are felt by the passenger in the other seat. If you find yourself booking a flight on these aircraft, and you plan to sleep, you may want to opt for a single seat in 1A, 1D, 1H, 7A, 7L, 10A, and 10L.
American Ai
Primary amenity kit
Under this concept, the airline offers a primary kit which you will typically find on most flights. Inside the kits will be your typical essentials, such as a dental kit, eye mask, earplugs and toothbrush, along with skincare products. However, the contents of the primary kit are not always the same, as the airline rotates new products and brands every so often.
As such, premium passengers aren’t just receiving the exact same kit every time they travel, helping to create “a unique customer experience several times over.”
Limited-edition amenity kits
Along with its primary kits, American has devised limited-edition kits, the first of which was launched with West Hollywood-based Thirteen Lune last year. This amenity kit was available for a limited time only last summer, but the airline is continually refreshing its offerings in this department.
Photo: American Airlines
In the fall, the airline released a special “Stand Up To Cancer (SU2C)” amenity kit for premium cabins on long-haul international and transcontinental flights. The bag was designed in collaboration with fashion brand Raven + Lily and also features items from skincare brands Macabalm and Pholk Beauty, including hand lotion, facial mist and lip balm, depending on the cabin class.
Photo: American Airlines
The beauty products are not just your ordinary skincare items. Pholk Beauty – a Black women-owned company working with Black farmers across the US, Caribbean and Africa – provides a facial mist (Flagship First only) rich in Vitamin C to fully hydrate the skin. Meanwhile, women-owned Australian company Macabalm has designed its lip balm with ingredients such as shea butter, rosehip and jojoba for a multi-functional product.
As for the future of its kit range, American will continue to release new limited-edition collaborations. The airline said that its limited-edition specialty kits will “recognize specific milestones and initiatives in the months and years ahead.”
JetBlue amenity kits
JetBlue’s only premium cabin across its fleet is its Mint product, which can be found on select Airbus A321ceo and A321neo aircraft. The fully-enclosed Mint Suites have earned excellent reviews, and the carrier’s amenity kits measure up to the cabin’s high standards.
Photo: JetBlue
In the summer of 2024, JetBlue announced a major refresh of its amenity kits in collaboration with several partners, including Caraa, Dr. Dennis Gross, Plus Ultra and Buzz. Unlike a regular amenity pouch, JetBlue’s offering features a reusable foldable backpack (on transatlantic flights), although a conventional pouch can be found on domestic routes, both of which were designed by Caraa.
The foldable backpack is charcoal-colored and can be used for a variety of purposes, such as a travel bag, beach bag, or gym bag. Domestic passengers will receive a snappable pouch in one of four colors (sage, clay, sand, gunmetal).
Photo: JetBlue
Inside the kits, you’ll find personal care essentials from Plus Ultra – an eco-friendly company – including a bamboo toothbrush and toothpaste/mouthwash. This will be in addition to skincare products from Dr. Dennis Gross, such as Hyaluronic Marine Oil-Free Moisture Cushion, Hydrate + Smooth Hand Treatment, Ultra Gentle Daily Peel treatments, or Moisture-Lock Lip Balm.
So which is better?
It’s a matter of opinion, of course, but there are a few things to weigh up that might inform your decision. One is that American switches up amenity kits depending on your class of travel, so you have more opportunities to pick up something new each time you fly. However, both carrier’s deliver high-quality kits, so it’s rather difficult to separate them:
The bag
American’s primary amenity kit is well-built, and it will also be rolling out multiple limited-edition bags. So the plus-side with American is that you’ll get access to a variety of bags in a variety of styles.
Photo: JetBlue
However, JetBlue’s international amenity kit is unique in that it unfolds into a backpack. This gives it more utility than a regular amenity bag, appealing to a broader base of customers. JetBlue’s domestic offering is also good in that it comes in four different colors, so there is value to flying in Mint again and again.
The contents
It’s hard to separate the two airlines when it comes to the products inside the kits. Both offer luxury beauty products from high-profile brands and also come with the same essentials like socks, toothbrushes, and earplugs.
Photo: American Airlines
Perhaps JetBlue edges it as its essential products, such as a bamboo toothbrush, are also designer. It also rotates which skincare products come inside, so you can get something new each time you travel.
What makes for a good amenity kit?
The concept of an onboard amenity kit has evolved over the decades, but the same basic idea has underpinned each kit: to provide passengers with care and comfort essentials they might need during the flight, or for their travel experience thereafter. As such, the same kind of items are found in most amenity kits, including:
- Toothbrush and toothpaste
- Comfortable socks
- Eyemask
- Hairbrush or comb
- Earplugs
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Related
History: How & Why Airline Amenity Kits Have Changed Over The Years
From the humble cotton balls of the 1930s to the opulent brand partnerships of today, discover how these kits have evolved and what spurred changes.
However, airlines have spotted the opportunity to spruce up their amenity kits and make them a draw of premium travel in and of themselves. For example, many kits are no longer just basic zip bags but can be made with leather or other fine materials, meaning they have long-term utility and plenty of style points.
The kits’ contents have also evolved over the years, particularly in the more expensive cabins. Airlines often partner with high-end beauty brands to offer skincare products like hand lotions or facial mists, or with fashion brands to offer luxury pajamas. This undoubtedly helps to enhance the overall premium feel of the travel experience, justifying why passengers often shell out thousands of dollars for a better cabin.
The future of amenity kits
With airlines implementing increasingly sustainable practices, how long will the current system of full amenity kits for every premium passenger (if offered, of course) go on for? In some cases, airlines won’t provide amenities unless requested by passengers, particularly in economy class but also sometimes in premium cabins.
Photo: Delta Air Lines
However, as it stands, global airlines continue to go all-out on their premium amenity kits, particularly regarding high-profile collaborations with brands. Simple Flying has reported on several notable collaborations within the past year, including:
Who knows, perhaps we’ll start to see even more evolution in the amenity kit game as airlines look to outcompete one another in luxury. This could include all kinds of things, such as shopping vouchers, tickets to tourist attractions, access to paywalled apps, or new tech items.