One aircraft manufacturer with a very prominent presence at the latest edition of the MEBAA executive aviation show, which took place in Dubai, December 10-12, 2024, was Embraer. 

Keen to showcase its product range to prospects in the Middle East region, Embraer brought to the show two of its best-selling jets, namely the Phenom 300E and the Praetor 600. 

AeroTime had a chance to take a peek inside these two aircraft and engage in a long and fascinating conversation with Stephen Friedrich, Chief Commercial Officer of Embraer Executive Jets, in order to learn more about the product strategy of the Brazilian manufacturer’s executive aviation arm. 

Embraer CCO Stephen FriedrichEmbraer CCO Stephen Friedrich
Stephen Friedrich Picture Embraer

Friedrich kicked off our conversation with a short introduction about how the Embraer Executive Jets’ current product range came about. 

“In the early 2000s, based upon the success of the ERJ145 and 135, we looked and said, ‘there’s a really interesting market for business aviation, and there hasn’t been a lot of innovation there lately’. So, the thought was, let’s test it out. We repurposed ERJ135 into the first Legacy, and that became the Legacy 600, and then came the Legacy 650.” 

On Embraer’s product strategy

At the moment, though, Embraer is focused on the Phenom and Praetor family of purpose-designed aircraft. 

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