Emirates has announced it is the official airline partner of the ICC Men’s Cricket World Cup 2023.
The tournament starts today and runs until 19 November.
Kicking off the 13th edition of the tournament, the airline brand shares its excitement for the game with a video featuring Indian batsman, Dinesh Karthik.
Hosted across ten cities in India, the tournament will bring together ten teams from across cricket-playing nations, including England to battle it out for the Cricket World Cup trophy. The silver and gold trophy has already made its way to India ahead of the tournament.
As Official Airline Partner of the 2023 Men’s Cricket World Cup, fans of the sport traveling onboard Emirates flights during the tournament can tune into Sport 24 and Sport 24 Extra.
At the 48 matches taking place across India, Emirates will have a strong presence at the stadiums, with hospitality and ticketing rights, in addition to select in-stadium activations.
Cricket lovers can follow #CWC23 as well as the ICC’s Instagram and Facebook pages to see a new Emirates Fly Better Moment of the Day, capturing the best catches, hit and runs outs and more after each match.
The Men’s Cricket World Cup is held every four years. This edition will be the first to be held solely in India and will feature Dinesh Karthik making his debut in a World Cup.
The ICC partnership also sees Emirates featured on the official kit of the ICC Elite and International Panels of Umpires, having been the main sponsor since 2002.
Emirates also sponsors the Elite and International Panels of ICC Match Referees. Together with branding and media exposure to cricket fans around the world, the airline brand also transports umpires and referees to international events as the Global Partner of the ICC.
Connecting cricket lovers globally
Emirates is committed to supporting cricket worldwide, connecting with fans and communities across Asia, Australasia and the UK.
Besides its major partnership with the ICC and associated events, Emirates also engages with cricket lovers through its long-standing partnership with Durham County Cricket Club in the UK, since 2010, and as title sponsor of the Durham Lancashire Emirates Trophy.
The airline also began a ten-year naming rights sponsorship in 2013 for Emirates Old Trafford, one of England’s most historic and premier cricket grounds also home to Lancashire County Cricket Club.