Summary
- FlightPath 3D offers real-time flight updates, destination suggestions, insights into future adventures, and exclusive loyalty offers.
- Artificial Intelligence powers the immersive 3D flight map experience, providing tailored content and enhancing passenger engagement.
- FlightPath 3D’s success is attributed to passenger comfort, in-flight companionship with Luci, marketing tools, and wide industry adoption.
FlightPath3D is the aviation industry’s leading provider of innovative interactive 3D map experiences that enhance the passenger journey. The technology blends real-time flight data with artificial intelligence (AI) to provide passengers with dynamic content throughout their journey. It is an app that provides insights and content to passengers before, during, and after the trip.
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The technology suite extends to over 80 airline, airport, and business aviation partners, serving over 400 million passengers every year with the following:
- Real-time flight updates
- Suggestions for activities at the destination
- Insights into future travel adventures
- Exclusive airline loyalty offers
On May 14, 2024, FlightPath 3D reached its 5000th activation after being in business for ten years and serving over 80 airlines.
Artificial Intelligence(AI) used in FlightPath 3D
Combined with Artificial Intelligence (AI) algorithms, an immersive 3D in-flight moving map experience for passengers, complete with detailed aircraft renderings, multiple views, and informative points of interest (POI) content, is provided. FlightPath 3D has introduced an AI-powered feature called AI Flight Feed, which blends real-time flight data with future travel inspirations, providing contextually relevant content for travelers throughout the journey. The AI Feed understands the aircraft’s location, destination, and airline schedules. It also knows how to tailor its suggestions to resonate with each passenger based on these factors.
According to Duncan Jackson, the president of FlightPath 3D, the AI Flight Feed assists in:
“highlighting flight progress, pointing out landmarks below, spotlighting destination events like concerts, suggesting next travel adventures, boosting loyalty rewards, and offering exclusive flight deals. It’s like having a personal in-flight concierge.”
Photo: FlightPath 3D
He added that since FlightPath3D pushes information to the passenger via an AI flight feed and makes suggestions based on a set of categories (called “channels”), it has key context about the flight.
Why has FlightPath 3D been popular in the aviation sector in the past decade?
Certainly, there are various reasons why more than 80 airlines run FlightPath 3D. Let’s talk about the reasons for its popularity in the aviation sector.
Passenger Comfort
FlightPath 3D elevates the passenger experience through interactive 3D maps and helps communicate with diverse audiences, with support for 35+ languages. It provides augmented reality views for passengers, providing them with constant updates regarding the flight. The passengers can plan their trips with the destination guide provided by FlightPath.
In-flight Companionship
Luci, an integrated AI feed, entertains passengers with flight progress updates, trip ideas, and loyalty offers. It acts as a companion for passengers who travel alone, enhancing their engagement in the flight.
Marketing and Promotion
FlightPath 3D’s self-serve analytics dashboard assists airlines in understanding passenger behavior, aiding marketing efforts. This promoted FlightPath among aviation experts worldwide. FlightPath promotes airline partners with contextually relevant advertising.
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Wide Adoption
FlightPath 3D has been implemented on over 5,000 aircraft worldwide. It facilitates airlines like Air France, Virgin Atlantic, Norwegian, and KLM, helping them gain the prominence they hold.
Application of flight trackers in FlightPath 3D
In partnership with Southwest Airlines, FlightPath 3D introduced an in-flight Destination Reels application that delivers comprehensive travel guides packed with bite-sized videos tailored for mobile use, covering over 100 Southwest destinations.
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According to President Jackson, this so-called ‘flight tracker with Destination Reels’ has become the most popular channel on Southwest’s wireless entertainment solution and led to FlightPath3D’s winning the APEX/IFSA Innovation Award for best in-flight entertainment. Jackson also mentioned how FlightPath 3D redefined in-flight entertainment by harnessing the power of augmented reality and social media style, creating video guides akin to Instagram Reels.
How the FlightPath 3D actually works on the aircraft
When the president of FlightPath 3D was questioned regarding the technique used in FlightData 3D, his response was:
“We take input of the ARINC data, so it just tells me heading, distance to go, origin-destination, also the location of the aircraft. We take your flight schedule; that’s not normally done. So we know how many flights you’re flying to every destination, what your most popular destinations are, what your hubs are. So we take that information feed in as well.”
Photo: FlightPath 3D
He also revealed that the internet wasn’t particularly needed for the whole work, and said:
“We feed in the aircraft type and model, which is really important because then I can give you things like the range of the aircraft, and how far it can fly, while it’s giving you interesting information.”
Kids Map in FlightPath 3D keeps the children engaged
Designed for kids who travel, the Kids Map is a feature provided by FlightPath to keep the kids engaged during the travel period. Given how annoying and disturbing kids can be, the Kids Map helps the parents the most by keeping the kids entertained during the flight, bringing more peace to the journey.
Photo: FlightPath 3D
For junior passengers, there is the availability of a kid-friendly view featuring detailed 3D renderings of animals, oceans, continents, countries, and other landmarks. Kids Map is built with a colorful, illustrated 3D globe and cartography that uniquely contrasts the core moving map’s advanced satellite and street map imagery. The kids are given the world’s animals in a colorful display with 360° touch gesture interactions. Full 360° view of animals paired with touch gesture interactions enables kids to manipulate viewpoints in and around the natural habitat.
Summing it all up
With map expertise, years of experience, and the largest team of geospatial engineers in the industry, Flight Path 3D deserves to celebrate the milestone of its 5000th aircraft operation with its advanced award-winning map. The detailed flight tracking and augmented reality views foster an immersive experience. Passenger insights around usage and interests allow airlines to simulate future flight demand. At the same time, integrated advertising opens new revenue streams, thus making Flight Path 3D immensely popular and significant in the aviation sector.