Japan Airlines (JAL) and Liverpool Football Club (LFC) celebrated the opening of the Japan Airlines Lounge at Anfield Stadium, marking a key milestone in their new multi-year partnership announced in June 2024.
The Japan Airlines Lounge, accessible through purchased hospitality packages, offers a vibrant space with a three-course menu and match day service.
Occupying the former 1892 hospitality space, the new lounge will be open during Liverpool FC home matches. Its design was inspired by elements of Japanese nature and architecture, seen in the use of timbers, soft lighting, and clean lines with modern contemporary furnishings throughout.
The lounge unveiling is part of a broader partnership between JAL and Liverpool FC, with plans for additional collaborations such as joint efforts through the LFC Foundation, as well as programmes for Thailand and other regions.
Junko Sakihara, deputy vice president customer experience, JAL commented: “We are thrilled to launch the Japan Airlines Lounge at Anfield, marking an initial key step in our multi-year partnership with Liverpool FC. This lounge uniquely blends Japanese hospitality with football, uniting two cultures that value tradition, excellence, and community. We look forward to building a strong connection between our brands.”