Southwest Airlines presented a comprehensive transformation plan at its Investors Day, which was held on September 26, 2024. 

The announced changes arrive after the airline’s management has been facing serious criticism from major shareholders, which accuse it of underperforming. 

In particular, Elliott Investment Management, an activist investor hedge-fund which built a 10% in Southwest stock earlier in 2024, has repeatedly called for Southwest’s CEO, Bob Jordan, to be replaced, as well as other thorough management changes. 

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