Langham Hospitality Group’s (LHG) loyalty platform Brilliant by Langham (Brilliant) has launched its Have a Brilliant Flight points-to-miles conversion programme, allowing Brilliant members to convert their membership points to airline miles for Cathay Pacific, Singapore Airlines, Air China, and China Eastern Airlines.
Since the launch of Brilliant early this year, members have been able to experience personalised journeys across 33 participating hotels under LHG’s brands. Brilliant offers personalised experiences based on members’ preferences, along with member-only room rates and more. Signing up for Brilliant is free, and members earn award points for stays and use of amenities, as well as enhance their benefits by progressing through membership tiers.
To celebrate the launch of the programme, LHG is introducing a limited-time Bonus Miles offer for members to earn extra miles from now to January 31, 2025. There is also a social media story-sharing campaign from now to December 15 where members can share their most memorable travel experiences on Facebook and Instagram for a chance to receive up to 1,000,000 miles.
Lawrence Ng, senior vice president of sales and marketing at LHG, commented: “This key milestone marks our commitment to enriching member experiences through airline partnerships with four leading airlines that represent the world’s three major airline alliances, Oneworld, SkyTeam, and Star Alliance – together, we’re creating a more rewarding travel experience that truly shines.”