• British Airways has unveiled a game changing new First seat for its customers, combining elegant design features, reflective of modern British luxury travel 
  • The airline is the only European carrier to offer First class from London to the US and has worked alongside expert designers and world-class manufacturers to produce a modern luxury seat, championing the best of British craftmanship 
  • Carefully designed to provide customers with a modern luxury hotel feel, the seat also combines home comforts and thoughtful British touches 
  • New features include a wider and longer seat, a 32-inch TV screen, buddy dining, optimal sense of space and privacy, with a personal luggage space 

British Airways has unveiled its brand-new First seat, combining elegant design with expert British craftsmanship, reflective of modern British luxury travel. The new cabin forms part of the airline’s A380 retrofit plans, expected to take to the skies in mid-2026. 

 

British Airways unveils brand-new First seat

The airline’s new First has been carefully designed to provide the feel of a modern luxury hotel, alongside home comforts and thoughtful British touches at 35,000ft. The seat has been beautifully curated by expert designers and world-class manufacturers from all corners of Great Britain and Ireland, including London, Glasgow, West Yorkshire, Kilkeel and Dublin. 

The new seat is ultra-wide (36.5inches), with a bed length of 79inches, and features a multi-purpose ottoman and elegant stowable table, a 32-inch 4K TV screen, adjustable mood lighting including scenes such as ‘relax’, ‘dine’ and ‘cinema’. The seat can be adjusted with the touch of a button to find the perfect level of comfort and is located within a cocooned 60-inch curved wall for ultimate privacy, whilst still providing a spacious environment.  

For customers travelling together in the centre of the cabin, the divider slides open to create a shared lounge space, and the stowable tables mean customers can enjoy ‘buddy dining’ in the seat with their travel companion. 

The elegant curves throughout the cabin take inspiration from British Airways’ Concorde wings, giving a natural flow to the space and creating a welcoming environment. Customers can now simply wheel their luggage into their personal luggage space, making it even easier to settle in before their flight.  

Elsewhere, the suite features an ambient light with an eye-catching design that subtly references the airline’s speedmarque and further nods to Concorde. The suite features window blinds, activated by buttons on the internal control panel for all three windows per seat. The soft panelling inside the seat also helps with acoustics and absorbing sound, which adds to the sense of being in a cocooned, private space. Customers can also use the seat’s brand-new ‘do not disturb’ functionality on its wireless control tablet, which notifies crew if they wish to maximise their rest on board.  

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