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PROS to focus exclusively on travel and airlines under new chief following investment

Airline offer management IT provider PROS has announced its transition to become a dedicated travel technology company.

The firm said it will focus exclusively on enabling modern, AI-driven airline retailing.

PROS believes its experience in the aviation sector means it is “uniquely positioned to transform offer management into a strategic revenue opportunity for the world’s carriers, while delivering seamless and modern experiences for travellers”.

This strategic shift follows a previous announcement with Thoma Bravo, under which PROS’ travel business will operate as a standalone platform investment.

PROS’ B2B business has been acquired by Conga, a Thoma Bravo portfolio company, in a transaction that closed today.

The firm said this “strategic transition sharpens its focus on helping airlines optimise every offer and every traveller interaction to help enhance the traveller experience and drive profitable, sustainable growth”.

With the close of the B2B transaction, Sunil John assumes the role of PROS chief executive, bringing more than two decades of product and industry leadership at PROS.

Jeff Cotten has joined the PROS Board of Directors, providing strategic guidance as the company advances its vision for modern airline retailing. The full PROS executive leadership team is available here.

Jonh said: “For decades, PROS has earned the trust of the global airline industry by helping carriers solve their most complex commercial challenges.

“Now, as a dedicated travel technology company, we are sharpening our focus and accelerating innovation so that we can deliver even greater value, stronger performance and more advanced retailing capabilities for our airline customers and their travellers.”

PROS was developed to help airlines optimise every offer, every channel and every traveller interaction.

“Modern airline retailing starts with the offer — not the order,” said John. “Each interaction represents an opportunity to deliver more relevant, traveller-centric experiences that strengthen loyalty and maximize revenue.

“PROS enables that through offer excellence, powered by proven AI and a flexible, modular platform that puts commercial control, revenue performance and traveller experience at the centre of every offer.”

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